2 Local Ad Agencies Unite: Unique Marketing Focus Brings Radius Advertising & White House Marketing Together

Radius Advertising announced they are joining forces with Lakewood-based White House Marketing, creating a collaboration that now provides Radius Advertising with additional marketing capabilities in broadcast, billboard marketing, media buying, and television production. The companies will be joined together under the Radius Advertising banner, and will work out of the Radius Advertising office in Strongsville.

White House Marketing associates Bill Bender and Matthew Bender will continue with their current roles, adding notable experience to the agency's already strong team. Bill will serve as Director, Media/Marketing and Matthew is an Account Executive.

According to Radius Adverting President Randy Pindor, "The main reason for the new partnership is to strengthen the advertising resources for our current client base. Now we have the capability to purchase media and produce broadcast and television shows, along with additional resources we haven’t before had in-house. In addition, White House has been more retail focused, making Radius that much more diversified in targeting markets we hadn’t concentrated on in the past.” Pindor added, “We’ve shared ideas and experiences before, it made logical sense to bring those ideas together in one company."

Bill Bender, White House Marketing added, "Radius has typically focused on traditional business-to-business and industrial marketing, while White House has focused on local and regional commercial and retail marketing.  White House has utilized the resources of Radius marketing and Randy Pindor for years to do various design work and video production, and White House has assisted Radius in various audio recording and production projects.  Joining together of two companies and their unique individual resources seemed like a strong business move for clients on both sides.  White House clients will now benefit from the public relations and promotional capabilities established at Radius, with the added ability to develop and expand website development, mobile marketing and social media marketing for all clients. Randy Pindor and I have worked together for the last 20 years and this partnership will only strengthen the total organization."

The White House Marketing Lakewood-based broadcast and production studio office will remain open under the direction of Marty Allen.