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What does a company do when they decide that their current image needs a complete make over? They call on Radius Advertising! And boy were we pleased when we got the call from Bike Brite, a little gem of a company.
Joe, the President of Bike Brite, which is based locally here on the East side of Cleveland, called Radius looking to see if we could help them with a complete brand image update. According to Joe, Bike Brite "has been successful for many years, but our corporate identity was really looking outdated. We desperately need an extreme makeover!"
After meeting with Joe, determining his marketing needs and wishes, and showing him samples of previous corporate identity re-do’s that Radius has done for other clients, he immediately said "let’s get to work!"
Bike Brite has some really cool products. They manufacture and sell motorcycle and sports vehicle appearance products. All the stuff you need to help keep your motorized toys in tip-top shape – motorcycle spray wash, glaze, polishes, bag conditioners, multi-lube and cleaning towels to name just a few of their more popular selling products.
Once we learned in greater detail what Joe expected of us, we got right down to work. Our creative genius here at Radius redesigned a new website, new package materials, POS item. We even sketched out a corporate mascot named “Billy,” who gave Bike Brite a unique personality and can be seen on all new product packaging and point-of-sale.
Combined with those awesome looking new brand images (if we do say so ourselves), we developed a direct mail campaign, a sales incentive program, new trade show booth signage, and we launched a public relations campaign to generate additional awareness.
What did all this do for Bike Brite? According to Joe, the "consistent and clear message throughout our new brand image, along with strong brand loyalty, helped Bike Brite re-establish ourselves in a heavily competitive market."
And what can we say about “Billy,” who took on a whole life of his own upon launch of the new products – he is a roaring success! As Bike Brite likes to say, "Ride Hard. Clean Easy." |
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 To view our old website
click on the red circle. |
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